Soft Baits

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefish species. Tickle Shad features a baitfish shaped body coupled with appendage tipped ribs to create a hyper

Another new addition to the tickle series from Kalin's. Tickle Worm features a slim four inch body in which variable length appendages are joined with evenly spaced ribs for a hyper realistic fish like profile that produces movement and action that is irr

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.

Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strike zone to give anglers the control to ‘switch’ or react to the fish and structure by providing the ultimate angler control. When a fish is lo

Look no further, these tubes make a great addition to anyone tackle box!

The Boom Shad is a hot new lure from Strom! The soft material improves the swimming action and hooking! Boom Shad features glorious colors and printed details. The large 3D eyes function as strike points for predators. The lure’s attractiveness is further

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley PowerBait The Champ Swimmer

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence