Soft Baits

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefish species. Tickle Shad features a baitfish shaped body coupled with appendage tipped ribs to create a hyper

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip” shaped tail

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!

Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material p

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kick

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body de

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail f

The Boom Shad is a hot new lure from Strom! The soft material improves the swimming action and hooking! Boom Shad features glorious colors and printed details. The large 3D eyes function as strike points for predators. The lure’s attractiveness is further

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.