Products

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike!

The Deep-Vee Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism. Whether fished with live bait or plastics the Deep-Vee’s Barb-

The Smile Blade®, a tournament-proven lure, provides life-like action even at 1/4 mph. Easily tuned, use a wide blade angle for a slow, rolling wobble or a narrow blade angle for a vigorous shake and spin.

Product Description

• Molded with a “Long-Shank” wide-gap forward tie-eye hook

• Features a sleek “stand-up head” that’s tailor-made for shallow water casting and pitchin’

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. Th

Octopus Hooks are a versatile and reliable choice for anglers seeking precision and durability in their fishing gear. Designed with a short shank and a slightly bent shape, these hooks provide a secure hold on a variety of bait types, making them perfect

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. This allows anglers to use a lighter t

Seek and Destroy! This bait was designed to fish while using Electronics “Live technology” to cover water quickly and always have your bait in front of fish. Times are changing with advanced electronics and we the angler need to change how we seek fish an

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small, pivoting metal piece that clicks against the spoon's body during r