Soft Plastics

Rigged to a Round Jighead or attached as a trailer to a weedless spoon, spinner or buzz bait, the Double Tail provides double the action.

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.

Berkley PowerBait The Champ Swimmer

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Look no further, these tubes make a great addition to anyone tackle box!

The Boom Shad is a hot new lure from Strom! The soft material improves the swimming action and hooking! Boom Shad features glorious colors and printed details. The large 3D eyes function as strike points for predators. The lure’s attractiveness is further

The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey.