Soft Plastics

FEATURES:• Premium Soft Plastic• Double Dipped• Great Tail Action

Big profile on bite-size bait gives a big target
Great tail action moves at all speeds
Pro-designed eye-popping colors that call fish in

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years

Berkley PowerBait The Champ Swimmer

Berkley PowerBait The Champ Minnow

Catching more fish more often – This is the original fish catcher ordinary plastic lures have always tried to imitate. The wide Curly Tail flutters like the real thing. This is the original design that started the plastic lure evolution.

Best in class action at even slower speeds than the competition
Bulky body for presence and rigging

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and fl

Unique segmented body for more vibration and swimming action
More surface area for better scent dispersion
Lifelike body/color detail and 3D red eyes
Exclusive PowerBait scent and flavor

Berkley PowerBait makes novice anglers good and good anglers g

Rigged to a Round Jighead or attached as a trailer to a weedless spoon, spinner or buzz bait, the Double Tail provides double the action.

An old favorite is back with the same exact shape & softness!
Great action on fast and slow retrieves
Rig as a line-through, jighead or weighted EWG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent ove