Soft Plastics

Ideal jig trailer for finesse fishing on slow moving jigs
Double Tails designed for quick swimming action on slow retrieve

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an ir

Big profile on bite-size bait gives a big target
Great tail action moves at all speeds
Pro-designed eye-popping colors that call fish in

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years

Replaces the real thing
Water-based formula has lifelike taste and texture

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Each bait has a natural presentation in action, scent, and taste
Replaces live Minnows for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion than plastic baits
Assortment includes 3" Minnows in Emerald Shiner, Pumpkinsee

Proven shape with great action on slow retrieve
Great on jigs, dropshots and plain hooks
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!

High energy tight action calls fish from far away
Big profile on bite-size bait looks real
Pro-designed colors add fish catching flare

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years per

An old favorite is back with the same exact shape & softness!
Great action on fast and slow retrieves
Rig as a line-through, jighead or weighted EWG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent ove

Pre-rigged and ready to fish
Lifelike detail, 3D eyes, holographicinserts
Bag with tray protects the vibrating tail

Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfectin

Erratic darting motion imitates struggling baitfish
Designed to target fish suspending or holding in vertical cover
Perfect for working weed lines and wood, docks or dams
Expand your strike zone with Gulp! scent dispersion
Gulp! Alive