Soft Plastics

Big time upgrade of a proven bait
Three sizes to cover all your tube needs
Innovative colors plus scent and flavor

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisti

Easy-to-rig with hook rigging channel and exit hole indicated on body.
Phthalate-free body.
6 per pack.

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed.

Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (

Best in class action at even slower speeds than the competition
Bulky body for presence and rigging

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and fl

Big profile on bite-size bait gives a big target
Great tail action moves at all speeds
Pro-designed eye-popping colors that call fish in

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years

Unique segmented body for more vibration and swimming action
More surface area for better scent dispersion
Lifelike body/color detail and 3D red eyes
Exclusive PowerBait scent and flavor

Berkley PowerBait makes novice anglers good and good anglers g

Each bait has a natural presentation in action, scent, and taste
Replaces live Minnows for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Pre-rigged and ready to fish
Lifelike detail, 3D eyes, holographicinserts
Bag with tray protects the vibrating tail

Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfectin

Ideal jig trailer for finesse fishing on slow moving jigs
Double Tails designed for quick swimming action on slow retrieve

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an ir

Ribbontail design swims naturally on the fall with twitches and short hops
Soft but firm texture irresistible to fish
Ideal for fishing all your favorite lakes, rivers and streams

Berkley PowerBait makes novice anglers good and good anglers great!Ber

Hollow core for lifelike feel and incredible action
Still more durable than live nightcrawler
Deadly finesse style and clear water tactic
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! trul

Replaces the real thing
Water-based formula has lifelike taste and texture

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

An old favorite is back with the same exact shape & softness!
Great action on fast and slow retrieves
Rig as a line-through, jighead or weighted EWG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent ove