Soft Plastics

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kick

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!

Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material p

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefish species. Tickle Shad features a baitfish shaped body coupled with appendage tipped ribs to create a hyper

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body de

The Boom Shad is a hot new lure from Strom! The soft material improves the swimming action and hooking! Boom Shad features glorious colors and printed details. The large 3D eyes function as strike points for predators. The lure’s attractiveness is further

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing. Unli

Rigged to a Round Jighead or attached as a trailer to a weedless spoon, spinner or buzz bait, the Double Tail provides double the action.

Catching more fish more often – This is the original fish catcher ordinary plastic lures have always tried to imitate. The wide Curly Tail flutters like the real thing. This is the original design that started the plastic lure evolution.