Soft Baits

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softne

Another new addition to the tickle series from Kalin's. Tickle Worm features a slim four inch body in which variable length appendages are joined with evenly spaced ribs for a hyper realistic fish like profile that produces movement and action that is irr

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on any body of wat

Berkley PowerBait The Champ Swimmer

Best in class action at even slower speeds than the competition
Bulky body for presence and rigging

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and fl

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Enticing Tail-Kicking Trailer Action
Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait Which Falls

Specifications

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal. The YUM CrawBug is nature re-created. The bait is designed with three-dimensional features never before seen in a soft plastic bait. Amazingly realistic detail,

Catching more fish more often – This is the original fish catcher ordinary plastic lures have always tried to imitate. The wide Curly Tail flutters like the real thing. This is the original design that started the plastic lure evolution.