Soft Baits

Each bait has a natural presentation in action, scent, and taste
Replaces live Minnows for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Look no further, these tubes make a great addition to anyone tackle box!

An old favorite is back with the same exact shape & softness!
Great action on fast and slow retrieves
Rig as a line-through, jighead or weighted EWG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent ove

Moldable and easy to use
Floating formula enhances dispersion of scentand flavor
Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting an irresistiblescent and flavor - the excl

The standard to which all other bass tubes are measured, the YUM Tube is specifically designed for targeting bass on beds or any other time of year. The tough tube is more effective at pulling big bass out of thick brush than other tubes and more monster

The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey.

Rigged to a Round Jighead or attached as a trailer to a weedless spoon, spinner or buzz bait, the Double Tail provides double the action.

Pre-rigged and ready to fish
Lifelike detail, 3D eyes, holographicinserts
Bag with tray protects the vibrating tail

Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting

The Maki Chunki was developed to look like a Crayfish since we know fish love Crayfish. This plastic can be rigged in multiple different ways to get fish to bite. Anglers can simply thread it through the jig hook, nip hook it, or reverse hook. Any way you