Hard Baits

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing lur

Classic Tail Dancer balsa body design
Built with Scatter Lip
Evasive Scatter Rap® action mimics escaping baitfish
Irregular, responsive action
Wide tail-kicking action
Internal rattle mechanism
VMC® Black Nickel hooks

A combination of the wide, t

Pro designed
Size, profile, and dive depth imitate real shad
Weight transfer for bullet-like casts
Individually tank tested
Equipped with sharp Fusion19™ hooks

Berkley® has worked with the Pros to design multiple sizes of Flicke

Crank Bait Snap Weight Clips are an essential accessory for anglers looking to enhance their fishing experience. These clips provide a quick, secure way to attach additional weights to your crankbaits, allowing you to adjust the depth and presentation of

Product Description

Internally weighted rattle chamber emits sonic vibration and sonars
Flat-head design for tight wiggling action
Designed for vertical jigging or cast & retrieve

Rip your way to more panfish, perch, pike, walleyes and

This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and sh

FISH BEWARE!

The Zombie Maxx is an ultra-versatile lure with a slow sinking erratic swim action. It can be trolled, jigged, reeled-in and jerked to create an endless amount of presentations. For trolling and casting, the Zombie Maxx will run at the dep

A deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even finicky fish.

Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30’, cast