Jerkbaits

DESCRIPTION
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, an

FISH BEWARE!

The Zombie Maxx is an ultra-versatile lure with a slow sinking erratic swim action. It can be trolled, jigged, reeled-in and jerked to create an endless amount of presentations. For trolling and casting, the Zombie Maxx will run at the dep

Suspending/Neutral Buoyancy
Long-Casting
Loud Rattles
Runs Straight and True
Cast or Troll
Premium VMC® Black Nickel Hooks
Three Superior Finish Styles
Hand Tuned & Tank Tested

Perfectly balanced, the Husky Jerk can be cast or trolled at any spe

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel

Durable 2-Part Plastic with Integrated Lip
Hard Ripping Flash and Hard Stopping Action
Dual Control System
Hard Plastic Boot Tail
Multi-Species Gamefish
VMC® Black Nickel Fine Wire Hook

The RipStop™ tail design creates a fast-ripping, flashing swi

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The shallow model is an erratic jerkbait with suspending capabilities and is deadly for Bass and Pike.

Balsa Construction
Natural Minnow Profile
Classic Patterns
VMC® Black Nickel Hooks
Stainless Through Wire Construction
Hand Tuned & Tank Tested

Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallo

Handcrafted Of Solid Canadian Basswood/ Waterproofed With Several Protective Sealers.
6 inch

Balsa Body Inside
Durable Copolymer Shell
Molded 3D Head, Gills and Scales
Internal X-Foil
Flat-Sided with Strong Flash on Roll
Black Nickel VMC® Hooks
Floating
Incredible Life-like Finishes
3D Holographic Eyes
Hand-Tuned & Tank Tested

With th