Ice Fishing Rods and Reels

Shimano made waves in the ice-fishing world in 2018, and the efforts continue for 2019/20 ice-fishing season with its ‘next level’ ice rods now offered in the Sedona Ice-Fishing combo line-up. All matched with a Sedona ultralight 500 size spinning reels w

Offering serious performance with cutting edge design, the Max STX spinning reel features the latest in design advancement with its Rocket Line Management™ System. It features five bearings along with an additional instant anti-reverse bearing and an Ever

The Mackinaw rods were designed extensively for the sole purpose of taming Lake Trout. The graphite blank on the Bait Cast rods features a spiraled guide wrap for better shock absorption and sensitivity. The handle is designed extra long past the reel sea

Anglers in northern climates have always known the fishing doesn’t stop when temperatures dip below freezing and the water gets hard. Ice fishing continues to attract anglers to their favorites lakes for everything from panfish and perch, to walleye and n

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stiks are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved compo

ICx Ice Rods feature a 1-pcs 24-ton carbon rod blank construction. Orange colored rod tip for improved bite visibility and are backed by a limited 1-year warranty.

Shakespeare® Contender® reels with an exciting new look and feel! Featuring a new reel design and eye-catching patriotic cosmetics, this series is sure to get anglers excited to hit the water.

Ugly won't quit. Ugly Stik® Elite rods feature premium cork handles, Ugly Tech™ construction, Ugly Tuff™ guides, and the Ugly Stik® Clear Tip® design for the legendary toughness you've come to expect from Ugly Stik®. Paired with a graphite spinning reel w

100% High Modulus Graphite Blanks
Smoked Stainless Steel Guides with Zirconium Oxide Inserts
Down Locking Reel Seat

Ice anglers share an appreciation for the serene beauty of a frozen lake and an early morning fog. The Fenwick Elite Tech