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The Boom Shad is a hot new lure from Strom! The soft material improves the swimming action and hooking! Boom Shad features glorious colors and printed details. The large 3D eyes function as strike points for predators. The lure’s attractiveness is further improved by the added scent. A high and narrow body means that Boom Shad is easy to cast and has a balanced swimming action, even under faster retrieve.