Soft Baits

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-c

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenie

The unique characteristics of TPE allows us to explore shapes never seen before. The NEW Eye-Candy Riggin' Leech is just that. It's ultra thin leech profile looks, acts, and swims like the real thing. Eye-Candy's durability allows anglers to rig this ultr

Each bait has a natural presentation in action, scent, and taste
Replaces live Minnows for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion than plastic baits
Assortment includes 3" Minnows in Emerald Shiner, Pumpkinsee

Proven shape with great action on slow retrieve
Great on jigs, dropshots and plain hooks
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!

An old favorite is back with the same exact shape & softness!
Great action on fast and slow retrieves
Rig as a line-through, jighead or weighted EWG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent ove

Moldable and easy to use
Floating formula enhances dispersion of scentand flavor
Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting an irresistiblescent and flavor - the excl

Look no further, these tubes make a great addition to anyone tackle box!