Soft Baits

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

The Jamei XL has packed on a few pounds of girth and length without sacrificing any of the versatility and action. In this case, we’re hoping the fish enjoy that winter weight.

Features

Includes six pieces per bag
Match-the Hatch shrimp imi

Traditional proven shape
Replaces live leeches for durable, long lasting results
Great action on slow retrieve

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation i

Each bait has a natural presentation in action, scent, and taste
Replaces live leeches for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Hollow core for lifelike feel and incredible action
Still more durable than live nightcrawler
Deadly finesse style and clear water tactic
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! trul

Looks, tastes and feels real
Stores in tackle box
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba

Great on spinner rigs and weedless jigheads
Excellent for walleyes and bass
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the

Ideal jig trailer for finesse fishing on slow moving jigs
Double Tails designed for quick swimming action on slow retrieve

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an ir