Berkley

Each bait has a natural presentation in action, scent, and taste
Replaces live Minnows for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

A PROFESSIONAL GRADE, 100% FLUOROCARBON LEADER MATERIAL
Nearly Invisible - Similar refractive index as water so fish can't see it
Optimal Impact Strength - Proprietary 100% PVDF formula specially processed for the ultimate in impact strength

Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad® Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp!®

The Berkley® space saver 13-rod and combo rack saves space while neatly and securely storing up to 13 complete rod and reel combos.

Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable wall anchor when applying to sheetrock

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

An old favorite is back with the same exact shape & softness!
Great action on fast and slow retrieves
Rig as a line-through, jighead or weighted EWG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent ove

Horizontally stores 4 rods neatly and securely
Corrosion proof
Foamgrip pads
Durable and lightweight
Comes in black

With Berkley® Rod Racks, everyday anglers will get it all; performance,value, and reliability to make fishing

Moldable and easy to use
Floating formula enhances dispersion of scentand flavor
Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting an irresistiblescent and flavor - the excl