Berkley

Aggressive action
Blunt Nose deflects off structure
Maximum sound and vibration
Lipless sinking bait
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fri

This stylish Berkley® sunglass is fitted with optical quality, scratch resistant polarized lenses to reduce glare and provide 100% UVA and 100% UVB blockage .

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-c

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

A Berkley® favorite for over 30 years, redefined. Hybrid design construction delivers sensitivity with the grip and tactile features of a cork handle make this Cherrywood® the best one yet.
Hybrid design construction for increased sensitivity with the

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenie

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE®
Nearly Invisible - Similar refractive index to water so fish can't see it
Optimal impact strength - Proprietary 100% PVDF formula specially processed for optimal impa

Stainless Steel Blade
Corrosion Resistant Composite Coating
Ergonomic Co-Molded Handle
Full Tang Construction
Protective Thumb Lock Release Sheath
Fillet your catch with the ergonomically shaped handle, stainless steelfull tang co

Strong gripping action great for deep hook removal
Chrome platedpolished finish for corrosion resistance
Hardened side cutting jaw
With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyabl