Berkley

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and

A PROFESSIONAL GRADE MONO - EXTREME STRENGTH, SENSITIVITY ANDCONTROL
Ultra Strong and Thin - Our highest strength-per-diameter mono -wet or dry
Ultra Sensitive - Super sensitivity for detecting light bites

Professional grade Trilene Sensation has bee

DESCRIPTION
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, an

Berkley Forward Braid

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft pla

Berkley PowerBait The Champ Swimmer

Best in class action at even slower speeds than the competition
Bulky body for presence and rigging

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and fl

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and