Berkley

Pre-rigged and ready to fish
Lifelike detail, 3D eyes, holographicinserts
Bag with tray protects the vibrating tail

Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

A PROFESSIONAL GRADE, 100% FLUOROCARBON LEADER MATERIAL
Nearly Invisible - Similar refractive index as water so fish can't see it
Optimal Impact Strength - Proprietary 100% PVDF formula specially processed for the ultimate in impact strength

Culling your fish is quick and easy with the floating T-handle design of the Berkley® Tournament Cull Markers. Increase your culling efficiency even more by using these markers with the automatic culling feature on the Berkley® 35 lb. Digital Scale

Col

Pro designed
Size, profile, and dive depth imitate real shad
Weighttransfer for bullet-like casts
Individually tank tested
Equipped with sharp Fusion19™ hooks

Berkley® has worked with the Pros to design multiple sizes of Flicker

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not alway

Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strike zone to give anglers the control to ‘switch’ or react to the fish and structure by providing the ultimate angler control. When a fish is lo

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matter

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.