Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenie

Best in class action at even slower speeds than the competition
Bulky body for presence and rigging

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and fl

Unique segmented body for more vibration and swimming action
More surface area for better scent dispersion
Lifelike body/color detail and 3D red eyes
Exclusive PowerBait scent and flavor

Berkley PowerBait makes novice anglers good and good anglers g

Pro designed
Size, profile, and dive depth imitate real shad
Weight transfer for bullet-like casts
Individually tank tested
Equipped with sharp Fusion19™ hooks

Berkley® has worked with the Pros to design multiple sizes of Flicke

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and

SMOOTH CASTING FOR MAXIMUM MANAGEABILITY
Smooth Casting – Resiststwists and kinks
Super Strong - Incredible strength for confidence andcontrol
Sensitive – Good feel for structure and strikes
Versatile -Outstanding for a wide variety of bait

Descrip

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combinat

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv

Size, profile, and dive depth imitate real shad
Jointed construction for maximum rattle and roll action
Features a slow rise
Individually tank tested
Equipped with sharp Fusion19™ hooks

The Flicker Shad® jointed models featu