Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike!

Aggressive action
Blunt Nose deflects off structure
Maximum sound and vibration
Lipless sinking bait
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fri

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE®
Nearly Invisible - Similar refractive index to water so fish can't see it
Optimal impact strength - Proprietary 100% PVDF formula specially processed for optimal impa

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail f

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip” shaped tail

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The EWG Treble hook provides the benefit of increased hook ups due to their inward bends. This lightwire model is ideal for high action and small profile crankbaits. Each packa

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine