New Products 2024

Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30’, cast

Tough, Dependable and Authentic. Ugly Stik® tackle bags are designed with the angler and outdoor conditions in mind. Robust 1680 denier body fabric will protect your gear while looking fabulous for years. These bags feature waterproof molded non-skid base

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy bass, walleye

15mm Super buoyant Hi-Vis hookbaits
Boosted with a blend of essential oils - irresistible to carp
4 Flavours to choose

Designed to look fast even while standing still. The Pro Series line of bags feature a fast-access top opening with high strength magnets and a molded pull tab. Outfitted with an impact-resistant waterproof base, durable fabrics and three external pockets

Offering a larger profile to trigger bigger bites, the Rapala Jigging Rap Magnum is perfect for jigging through the ice or targeting suspended fish with your sonar unit. Featuring a streamlined one-piece body and fin design, the Rapala Jigging Rap Magnum

Red Robin

• Made using one of the greatest carp attractors of all time, Haith’s Robin Red®
• Birdfood and fishmeal base mix
• Firm Texture
• Dark red in colour and full of fish attracting flavours

Mulberry Plum

• A highly attractive bird food

The Tungsten Flat Fry Jig is designed as a small panfish Jig that hangs at a 90-degree angle to imitate small fish, a favorite forage of Perch, Bluegill and Crappies. This is especially important in pressured panfish waters offering something that looks f

For the 2023-24 ice season, the new 1/8 oz V-Rod features an all-steel frame with a lead injection molding body to create the ultimate baitfish presentation. Finished off with ABS plastic covering for the ultimate durability & hyper realistic & sharp pain