New Products 2024

Fast dropping Tungsten jig provides a smaller profile combines with an X-long power gap hook that is perfect for rigging your favourite soft plastic or live bait.  A 90 degree line tie keeps jig balanced at all times.

The Jack-Knife jig is revolutionary in both design and action. This ice fishing dead stick jig features a free-swinging hook that moves side to side. Tail hook your favorite live minnow and watch it swim as the Jack-Knife hook swings side to side. Tom

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv

• Designed to fit snugly against the curved surface of any size of boilie, these discreet buoyant bait stops will securely hold the hair in place.

A simple, classic but highly effective rig tied using our fast sinking Reaction Braid. The soft and supple make up of Reaction braid make this the perfect choice rig for when using PVA bags. It can be fished with either bottom baits, pop-ups or snowman pr

Long sleeve polyester sun shirts, provides excellent UV protection, helps form a barrier against the sun.  Polyester fabric is fast drying with good air permeability, which can be quickly absorbed and dried.

Great for any outdoor activity such as fishi

Long sleeve hooded polyester sun shirts, provides excellent UV protection, helps form a barrier against the sun.  Polyester fabric is fast drying with good air permeability, which can be quickly absorbed and dried.

Great for any outdoor activity such a

Ice anglers rejoice! The Plano Ice Hunter 3600 Tackle Bag delivers a unique, water-resistant storage solution for all of the gear you need on hard water. It’s equipped with a water-resistant, rechargeable lithium-ion LED light, quick-access jig compartmen

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to g