New Products 2024

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a fi

Seek and Destroy! This bait was designed to fish while using Electronics “Live technology” to cover water quickly and always have your bait in front of fish. Times are changing with advanced electronics and we the angler need to change how we seek fish an

Deadly on walleyes and jumbo perch when fished with a variety of harnesses and slow death-style rigs. Light and able to spin and super-slow speeds, Butterfly® Blades are lethal for slow-trolling minnows in cold water, but they also excel at a wide range o

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small, pivoting metal piece that clicks against the spoon's body during r

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. Th

Proven to consistently catch walleyes, jumbo perch and other gamefish. Deeply cupped, slow-revolving design produces maximum flash, sound and vibration to attract predators in all conditions. Choose “holographic” Baitfish-Image® color patterns to mimic pr

The Google Eye Hair Jig features our patented “Glass Rattle” Shockwave System designed to call fish in and trigger more bites. Hair Jigs glide while other jig combinations fall faster. Bucktail is easier for fish to see because it falls slower. Bucktail h

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy bass, walleye

Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad® Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp!®