Lures

Based on a 3D scan of a real baby pike with perfect details, Photo Chrome skin print and added DNA scent! The small pike profile is exceptional of drawing a strike from the largest fish in the waterway. The lure swims with the most realistic S-curve actio

Based on a 3D Scan of a real perch, the 4D perch delivers incredible details, scent and action in one lure.

A “totally weedless” crawfish flippin’ jig developed to muster out Big Bass & Pike

• Features sleek bullet head, thumping Buck-Shot® Rattle Claws, & weedless brush guard

Built to pluck hefty bass and northern pike from thick cover. Tip with soft-pl

Lindy Colorado Blade Crawler Harness features holographic blades that emulate primary baitfish patterns, while hand-selected Lindy Bead patterns match the secondary color hues that trigger feeding instincts.

Rattlin' Minnow Spoon® features a unique construction that combines the silhouette of a minnow with the action of a spoon. Wide, irregular sweeping action to create flash. Internal rattle chamber emits additional noise and vibration. Built with a heavy-du

The Google Eye Football Jigs create the deadly combination of matching-the-hatch along with sight and sound to trigger aggressive strikes! It's Shockwave Rattle System has been designed to call fish in and trigger a bit. Cast it, Jig it, Twitch it, Rip

Specifications

The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past decade, the Zara is still the king of topwater fishing. The Zara Spook is just the ri

Specifications

The versatile Pop'n Image allows anglers to accomplish topwater’s top two actions: “popping” and “walking the dog.” The Heddon Pop’n Image is designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotatin

The Zodiac Live Action Hybrid Jig utilizes the internal advanced interchangeable hook design to provide a jig head that’s full of action. The hook swings freely behind the head and can easily be switched out depending on your settings and conditions. The