Lures

Topwater baits are very effective at covering water quickly looking for schooling and aggressive fish. Anglers love the ferocious strikes that topwater plugs are famous for inducing. The Savage Gear Panic Prey was designed to be the longest casting easies

Northland Glass Buck Shot Ice Fishing Spoon - With realistic glass translucent bait fish patterns that flutters, flashes, and rattles fish will be calmoring for a bite on your line.



Features realistic “Glass "translucent baitfish patterns
High pi

The Candy Stick lure is the perfect size to catch all panfish, walleye and northern pike. The addition of the feathers on the treble makes this lure irresistible to fish.

PK Products continues to raise the bar on producing unique and functional fishing products. The PK Vortex Jr is a smaller painted metal blade attached to a wire and beads with a slow death style hook. The unique wire blade and wire attachment creates vi

Unique frantic bait action is deadly on walleyes. Rig with a half crawler or IMPULSE® Jig Crawler and troll at high speeds to quickly find and catch open-water walleyes. Also an excellent option for trolling over and through grass, or behind a Slick Stick

Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin print and added DNA scent! The perch is in periods the main prey for Big pike and these super realistic lures will be deadly! The paddle tail make the lure rock seductively and

A super realistic Baby Pike imitation loaded with innovative features! Unparalleled 3D Scanned details will fool even the most vary predator fish and ensure you brutal attacks. The Paddle tail will give the lure an incredible lively and rocking action wit

The ReelBait Flasher Jig is the first and only neutral balanced jig on the market. This unique head shape, hook placement, and tail assembly all combine to make this the ultimate jig.

It will not roll over, it hangs horizontally, it acts as a stand up

The Google Eye Swing Football Jigs create the deadly combination of matching-the-hatch along with sight and sound to trigger aggressive strikes! It's Shockwave Rattle System has been designed to call fish in and trigger a bit. Cast it, Jig it, Twitch it