Lures

A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-low-density material ke

Super stealthy, but with enough flash to trigger the bite. The single-hook Quick Change® Diamond Spinner Rig is perfect for fussy walleye, and if needed, you can swap out its flickering hammered Colorado blade with another one in seconds. Ready to fish: p

Maximize your fishing time with Lazer Sharp Walleye Double Octopus rigs! These expertly crafted rigs feature high-quality, American-made Needle Point Octopus hooks for optimal performance. Enjoy the reliable consistency of pre-tied rigs, allowing you to r

This revolutionary jig head construction leads to unmatched casting performance and perfect presentation for bottom fishing. With the uniquely shaped weight, the Ultra Drive Jig head protects your soft plastics as it skips across rocks. The clip allows lu

The adolescent body profile and anatomical details combined with the signature Oscillator creates the incredibly life-like Juvenile Pike. The Oscillator Tail generates the natural swimming action of a young Pike, making it irresistible to adult Pike, Musk

Proven for pike, bass and muskies. Great for drawing exciting topwater strikes from late spring through early fall. Fish plain or tip with an IMPULSE® Swim’n Grub. Cast over weeds, reeds, rocks, stumps and stickups, and retrieve with a steady pace that ke

The Lindy Rig is a legendary walleye fishing bait rig that has caught millions of walleye since it was introduced over 50 years ago. It's tied with premium fluorocarbon in a 10-foot length so it can be trimmed to length for your preferred presentation.

The Floating Worm Harness offers a neutral buoyancy presentation, keeping your crawler off the bottom and up in the strike zone. High visibility floats and the finest components make this the ultimate in crawler harnesses.

Hammer Time Walleye Spinner. Pre snelled UV worm harness spinner with Quick Change clevis. Hand snelled with invisible Fluorocarbon leader and a #2 single hook. Hammered Colorado blade produces sonic vibration. Glo beads & UV blades attract fish in low li