Hard Baits

Transparent Plastic Body with
Holographic Insert
Reflects Surrounding Colors
Rattling
Long-Casting
VMC® Black Nickel Round Bend Hooks
Suspending
Hand Tuned & Tank Tested

Plastic version of the original Shad Rap® is a little heavier for easy cast

Classic Rapala® Action
Balsa Wood Construction
Diving Lip Design
Natural Baitfish Profile
VMC® Black Nickel Hooks
Hand-Tuned & Tank Tested

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds

Classic Lipless Design
Unique Rattle Chamber
Long-Casting
Balanced Design
Sinking
VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

Sound frequencies that are harmonic, uniform and “in tune” with nature combined with the legendary Rapala “wobble”

The Deep Little Ripper has an incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in its class.

The original lipless crankbait still catches plenty of fish, and here’s why: Cotton Cordell got it right the first time. This legendary lipless crank is easier to work in shallow weeds, rips free of aquatic vegetation and wobbles on the drop. What else ca

Original ThunderStick® design
Original ThunderStick® swimming actions and rattle
Body colors maximize flash
External scale pattern

With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the

Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven true

Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30’, cast

The PK Mini Rattl'r can be jigged and cast and is a versatile and compact version of the PK Ridge Rattl'r series that includes color options designed by DH Custom Baits. The Mini's weight-forward design creates an erratic circular motion like a wounded ba