Hard Baits

Suspending/Neutral Buoyancy
Long-Casting
Loud Rattles
Runs Straight and True
Cast or Troll
Premium VMC® Black Nickel Hooks
Three Superior Finish Styles
Hand Tuned & Tank Tested

Perfectly balanced, the Husky Jerk can be cast or trolled at any spe

The Deep Little Ripper has an incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in its class.

Original molds & components
Original patterns & colors
Classic wide, wobbling action
Premium VMC® hooks

You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original T

Original Storm design
Deep body and flat sides
Darting action with pronounced flash
Imitates many baitfish including shad, shiners and herring

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish incl

Pro designed
Size, profile, and dive depth imitate real shad
Weighttransfer for bullet-like casts
Individually tank tested
Equipped with sharp Fusion19™ hooks

Berkley® has worked with the Pros to design multiple sizes of Flicker

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not alway

The Skinnystick has a unique slender shape, coupled with an innovative concave notched head which give it the ability to be fished super slow and at high speeds too! The Skinnystick can be trolled from 0.5mph to 3.5mph and will dive 21-24′.

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtually all freshwater game fish, including Bass, Pike, Trout, and Panfish will inhale this lure. The harmonic r

Aggressive action
Blunt Nose deflects off structure
Maximum sound and vibration
Lipless sinking bait
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fri