Hard Baits

Balsa Body Inside
Durable Copolymer Shell
Molded 3D Head, Gills and Scales
Internal X-Foil
Flat-Sided with Strong Flash on Roll
Black Nickel VMC® Hooks
Floating
Incredible Life-like Finishes
3D Holographic Eyes
Hand-Tuned & Tank Tested

With th

Classic Rapala® Action
Balsa Wood Construction
Diving Lip Design
Natural Baitfish Profile
VMC® Black Nickel Hooks
Hand-Tuned & Tank Tested

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combinat

The PK Mini Rattl'r can be jigged and cast and is a versatile and compact version of the PK Ridge Rattl'r series that includes color options designed by DH Custom Baits. The Mini's weight-forward design creates an erratic circular motion like a wounded ba

The Deep Little Ripper has an incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in its class.

Original Storm design
Deep body and flat sides
Darting action with pronounced flash
Imitates many baitfish including shad, shiners and herring

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish incl

Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven true

Details

Bomber Deep Long A Lures feature the Bomber trademark tight wiggle and rolling movement that creates a life-like swimming action. Deep Long A Lures produce the same seductive action whether fished with a slow retrieve or at a faster trolling sp

Aggressive action
Blunt Nose deflects off structure
Maximum sound and vibration
Lipless sinking bait
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fri