Hard Baits

DESCRIPTION
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, an

Scattered walleye and zander anglers in North America and Europe have learned that by weighting trolling lures for neutral buoyancy they can slow trolling speeds but maintain desired running depths and can keep inside-line baits running in the prime zone

The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin’ Red Fin create an appearance of constant motion, even when the lure is sittin

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv

The Wally Diver series is Cotton Cordell's most popular line and an essential trolling bait for walleye anglers everywhere. Its slender profile and tight wiggle produces big bites from walleyes and bass everywhere. The Wally Diver’s fame began on the Grea

Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven true

Deep Diving Lip
Suspending
Long-Casting
Loud Rattles
Premium VMC® Black Nickel Hooks
Runs Straight and True
Hand Tuned & Tank Tested

The Down Deep Husky Jerk reaches depths near 6 meters when trolled and will run as deep as 3 meters when casting

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The shallow model is an erratic jerkbait with suspending capabilities and is deadly for Bass and Pike.

Balsa Construction
Natural Minnow Profile
Classic Patterns
VMC® Black Nickel Hooks
Stainless Through Wire Construction
Hand Tuned & Tank Tested

Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallo