Hard Baits

Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30’, cast

Balsa Core Copolymer Shell
Kicking Action Floating
Cast or Trolled Dives 1.2-1.8 m
Multi-Species Gamefish
VMC® Black Nickel Round Bend Hooks
Hand-Tuned & Tank-Tested

Built with a balsa core and a durable outer shell, the BX® Jointed Shad is very r

Balsa Core Copolymer Shell
Kicking Action Floating
Cast or Trolled Dives 1.8-2.4 m
Multi-Species Gamefish
VMC® Black Nickel Round Bend Hooks
Hand-Tuned & Tank-Tested

Following in the footsteps of the legendary Rapala Jointed®, the BX® Jointed Minn

The Skinnystick has a unique slender shape, coupled with an innovative concave notched head which give it the ability to be fished super slow and at high speeds too! The Skinnystick can be trolled from 0.5mph to 3.5mph and will dive 21-24′.

Body Length: 2 13/16″ Bill Length: 1 5/16″ Total Length:4″
Weight: 3/8 oz. Max. Diving Depth: 18′ Hook: # 6 Double

Classic Lipless Design
Unique Rattle Chamber
Long-Casting
Balanced Design
Sinking
VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

Sound frequencies that are harmonic, uniform and “in tune” with nature combined with the legendary Rapala “wobble”

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not alway

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It’s strategically designed to have a realistic Yellow Perch profile wi

Pro designed
Size, profile, and dive depth imitate real shad
Weighttransfer for bullet-like casts
Individually tank tested
Equipped with sharp Fusion19™ hooks

Berkley® has worked with the Pros to design multiple sizes of Flick