Hard Baits

Deep Diving Lip
Wide Tail Swimming Action
Balsa Wood Construction
Internal Rattle Mechanism
VMC® Black Nickel Treble Hooks
Hand-Tuned & Tank-Tested

Banana-style body swims with wide tail action. The Deep Tail Dancer features an enlarged, extreme d

Durable See-Thru Plastic with Scatter Lip
Evasive, Erratic, Hard Wobble Action
Rattling, Suspending, Long Casting
Multi-Species Gamefish
VMC®Black Nickel Round Bend Hooks

The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened w

The Canadian Wiggler 4″ jointed lure is ideal for all game fish including walleye, pike, bass, salmon, trout and muskie, to name a few, and is used in both fresh and saltwater.

Proven quality and performance for over 70 Years, with each and every lure

Featuring the ultimate in Flash Technology, the Reef Runner 800TF Flash Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates

Load up your tackle box with this unique deep diving rattling minnow stick bait. Features incredible action, unlike your traditional side-to-side action, the Reef Stalker Jr has an erratic and confused action that triggers all gamefish to strike injured-l

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a rocking motion that sets off visual flash along with a steady

Each Yellow OR12R Side Planer includes a stationary red flag, OR19 (orange) release, OR16 (red) clip, 6/32 screw, nylon nut, split ring, instructions and is carefully ballasted to run flawlessly in rough water off of your rod line. Ideal for Walleye and m

Handcrafted Of Solid Canadian Basswood/ Waterproofed With Several Protective Sealers. 
6 inch

Storm Lures Original Hot 'N Tot®