Hard Baits

Tall, Skinny Body Shape
Distinctive Loud BB Rattle System
Lipless Design
Hard Vibrating Action
Long-Casting
VMC® Black Nickel Hooks
Textured Scale Body

The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vi

Unique Wobble
Rattling & Suspending
Long-Casting
Premium VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

Plastic version of the original Shad Rap is a little heavier for easier casts in wind. Slightly different “wobble” with a cadence-type rattle

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel

NEW!!! The Generation 2 version of the PK Ridgeline Crankbait is here.

Unique Design of the PK Ridgeline Crank Bait is different from the others. It has a unique wobbling action along with attractive colors and load rattle chamber that trigger fish.

From shallow pencil reeds and eelgrass to deeper hydrilla lines, the Golden Shiner Swimbaits are designed for the shallow water fisheries, where giant Bass often chase this elusive baitfish. With two sizes and a medium-slow sink rate, these swimbaits will

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The jointed bait has an aggressive rolling action and is especially effective when trolled. Internal tungsten weight transfer.

Details

Bandit Generator Glow Sticks are the perfect replacement for your Generator Walleye Deep Diver. When inserted into your lure, these glow sticks will give you the illumination you need to catch those gamefish. Simply crack and insert the glow st

Balsa Core Copolymer Shell
Kicking Action Floating
Cast or Trolled Dives 1.2-1.8 m
Multi-Species Gamefish
VMC® Black Nickel Round Bend Hooks
Hand-Tuned & Tank-Tested

Built with a balsa core and a durable outer shell, the BX® Jointed Shad is very r

Jointed Body
Suspending
Loud Rattles
Runs Straight and True At Any Speed
Cast or Troll
Premium VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

The Jointed Deep Husky Jerk swims with the Classic Rapala “wounded minnow” wobble and an exaggerated t