Collection

What makes Terrova® so popular? How about unlocking more boat control than ever before. Start with Minn Kota's most advanced GPS trolling system, including Spot-Lock®. Top it off with all the thrust you need to take on any water and effortless stow and de

Overview
Only Ulterra™ features Auto Stow/Deploy and Power Trim, as well as your choice of i-Pilot or i-Pilot Link, and a multi-function foot pedal. You can stow, deploy and trim Ulterra from the remote or the foot pedal, meaning you never have to touch

The Crossover by PK Lures is picking up a lot of steam in the fishing industry lately. A LOT of fishing publications are promoting it, and for good reason...it flat out catches FISH!

The design itself is like nothing else on the market. And because i

Unlock the true potential of your jig and plastic fishing techniques with the IDENTITY Technique Specific Series Rod.

Meticulously engineered for Midwest walleye anglers, this 6 feet 10 inch perfectly balanced rod is the epitome of finesse and precisio

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtually all freshwater game fish, including Bass, Pike, Trout, and Panfish will inhale this lure. The harmonic r

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.

Northland Stand-Up Fireball

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combina

Scattered walleye and zander anglers in North America and Europe have learned that by weighting trolling lures for neutral buoyancy they can slow trolling speeds but maintain desired running depths and can keep inside-line baits running in the prime zone