Collection

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy bass, walleye

Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad® Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp!®

The #1 ice spoon just got better. The new Tungsten Buck-Shot ® Rattle Spoon features a new material with a classic sound. All the ticking, thumping and clicking that attracts fish built on a tungsten frame which is 70% more dense than lead. Light reflecti

Designed specifically for a vertical presentation, the Tikka Mino is the ultimate balanced minnow. With its indestructible fin design, it swims and darts like a panicked baitfish and features unique Prism Holographic along with powerful glow colors that a

Unlock the true potential of your jig and plastic fishing techniques with the IDENTITY Technique Specific Series Rod.

Meticulously engineered for Midwest walleye anglers, this 6 feet 10 inch perfectly balanced rod is the epitome of finesse and precisio

Deadly on walleyes and jumbo perch when fished with a variety of harnesses and slow death-style rigs. Light and able to spin and super-slow speeds, Butterfly® Blades are lethal for slow-trolling minnows in cold water, but they also excel at a wide range o

IMX material makes them extremely light and responsive for excellent feel, control and line/lure control. Fuji Guides with full cork handle configurations and custom cork mid-body reel seat.

PK Ridge Rattl’r is our version of the perfect rattle bait. We took our Ridgeline crank bait and modified the shape slightly while adding more weight to the front of the lure.

The heavier weight forward design helps the angler know where the lure is a

TEN REFLECTIVE SURFACES Perfect balance... The brilliant flash of genuine silver plating. Hot colors... Polished brass blades... Ten reflective surfaces to attract fish and make them strike... Mepps craftsmanship from its bright eye to its razor sharp hoo