Storm Lures

The Boom Shad is a hot new lure from Strom! The soft material improves the swimming action and hooking! Boom Shad features glorious colors and printed details. The large 3D eyes function as strike points for predators. The lure’s attractiveness is further

Original Storm design
Deep body and flat sides
Darting action with pronounced flash
Imitates many baitfish including shad, shiners and herring

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish incl

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.

Easy-to-rig with hook rigging channel and exit hole indicated on body.
Phthalate-free body.
6 per pack.

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed.

Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin’ flash foil for added visibilit

Original ThunderStick® design
Original ThunderStick® swimming actions and rattle
Body colors maximize flash
External scale pattern

With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the

Exclusive VMC® Coastal Black® hook has extended “leg” on line tie to further enhance action.
60° angle keeps lure swimming in the perfect position.

Rattling, weighted, life-like jig head perfectly matches the 360GT body for the ultimate natural presen

Original molds & components
Original patterns & colors
Classic wide, wobbling action
Premium VMC® hooks

You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original T

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimm