Storm Lures

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.

The Boom Shad is a hot new lure from Strom! The soft material improves the swimming action and hooking! Boom Shad features glorious colors and printed details. The large 3D eyes function as strike points for predators. The lure’s attractiveness is further

THROW IT ANYWHERE. CATCH FISH EVERYWHERE!The 360GT Searchbait®is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish. That is just the beginning

Original Storm design
Deep body and flat sides
Darting action with pronounced flash
Imitates many baitfish including shad, shiners and herring

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish incl

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin’ flash foil for added visibilit

Original molds & components
Original patterns & colors
Classic wide, wobbling action
Premium VMC® hooks

You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original T

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimm

Natural crayfish shape
Wide vibrating action
Falls in claws up position
Loud rattle

A crawfish on steroids. It has a wide, vibrating action, a loud rattle and claws that fall in an up “defense" position like a natural craw. With many different detai

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimm