Berkley

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos. Ideal for mounting in boats and on UTVs.

Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable wa

The Berkley® space saver 13-rod and combo rack saves space while neatly and securely storing up to 13 complete rod and reel combos.

Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable wall anchor when applying to sheetrock

The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.

Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable wall anchor when applying to sheetrock or wallbo

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine

The Berkley Big Game rod series is built for big fish. Strong fiberglass matched with durable components allow anglers to catch a wide range of freshwater and saltwater species, without breaking the budget.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving