Berkley

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.

DESCRIPTION
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, an

The Berkley® Lightning Rod® ICE Combo utilizes HT foregrips, skeleton reel seat, SS304 guides and a 20 size spinning reel with a ported aluminum spool.
REEL
20 Size Spinning Reel
Aluminum Ported Spool
Pre-Spooled with Berkley® Trilene® Micro Ice (Cle

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

Each bait has a natural presentation in action, scent, and taste
Replaces live Minnows for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Horizontally stores 4 rods neatly and securely
Corrosion proof
Foamgrip pads
Durable and lightweight
Comes in black

With Berkley® Rod Racks, everyday anglers will get it all; performance,value, and reliability to make fishing