Berkley

THE EASY HANDLING 100% FLUOROCARBON LEADER MATERIAL
Best Vanish formula ever
Remains clear under water – 100% fluorocarbon refracts light similar to water
Optimal Wet Strength – Non-absorbing fluorocarbon maintains strength and abrasion

Water resistant construction with ergonomic body design for comfortwhile weighing fish
Stores and averages up to 10 weights in memory withauto-save function
Display in lbs/oz or kg
With the Berkley® Digital Fish Scale angles can get pre

Corrosion resistant stainless steel body
Positive locking jaw actionholds catch until you release it
Comfort handle provides a nonslipgrip
Good for both fresh and saltwater use
Built-in digital scale
With the Berkley® Big Game Lip Grip-Digital Scale

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel

Introducing the Berkley Gulp! Alive Recharge Liquid, your opportunity to harness Berkley's renowned bait attractant and rejuvenate your favorite baits!

With this recharge container, you can breathe new life into your Berkley soft plastics infused with

A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait to create a truly unique bait. Developed by the Japanese Berkley team, it’s ultra-low-density material ke

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler harness techniques

The Berkley® Diamond is both stylish and functional. Sized specifically for women, this durable metal frame fits comfortably and is fitted with optical quality, scratch resistant polarized lenses to reduce glare and provide 100% UVA and 100% UVB blockage