Scented Soft Plastics

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

Each bait has a natural presentation in action, scent, and taste
Replaces live Minnows for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Looks, tastes and feels real
Stores in tackle box
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bai

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler harness tec

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which draws in even the wariest of fish. Stop messing around wi

The YUM Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass -- curly legs that create motion and a long curly tail that pushes a lot of water. Tough, durable plastic holds up to multiple fish, yet remains sof

The Craw Papi is durable, yet velvety soft to the touch. It has one of the most realistic shapes of any slim profile crawfish imitation. The natural, oversized pinchers, are filled with action. Because the Craw Papi features a solid tail, it makes a gr

The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey.