Scented Soft Plastics

Specifications

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal. The YUM CrawBug is nature re-created. The bait is designed with three-dimensional features never before seen in a soft plastic bait. Amazingly realistic detail,

Specifications

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. This

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and

Pre-rigged and ready to fish
Lifelike detail, 3D eyes, holographicinserts
Bag with tray protects the vibrating tail

Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win t

Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strike zone to give anglers the control to ‘switch’ or react to the fish and structure by providing the ultimate angler control. When a fish is lo

The standard to which all other bass tubes are measured, the YUM Tube is specifically designed for targeting bass on beds or any other time of year. The tough tube is more effective at pulling big bass out of thick brush than other tubes and more monster

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-c

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence