Products

Proprietary Gel Phase Technology™ process produces the ultimate handling, performance and clarity essential to the most discriminating anglers.

Maximization of the fluoropolymers through precision processing creates an easy handling, super-sensitive an

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that eliminates line twisting and allows anglers to stack multiple hooks at different depths (when legal) and/or combine the hook with weights and jig hea

Rattlin' Minnow Spoon® features a unique construction that combines the silhouette of a minnow with the action of a spoon. Wide, irregular sweeping action to create flash. Internal rattle chamber emits additional noise and vibration. Built with a heavy-du

The JB Weasel Jigging Spoon has been a long time favorite of ice anglers everywhere. Now JB is making this spoon in a “Gold Back” version with genuine 24K Gold plating on the back side of the spoon. Genuine Gold offers a visibility and flash not available

Description

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape i

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.

Plano's classic tray tackle box is a staple for every angler. You'll know it's a Plano when you hear the sturdy snap of the brass-bailed latch. This three-tray tackle box features three cantilever trays with adjustable compartments and plenty of bulk stor

Plano's classic tray tackle box is a staple for every angler. You'll know it's a Plano when you hear the sturdy snap of the brass-bailed latch. The popular two-tray tackle box features two cantilever trays with adjustable compartments and plenty of bulk s

The Google Eye Football Jigs create the deadly combination of matching-the-hatch along with sight and sound to trigger aggressive strikes! It's Shockwave Rattle System has been designed to call fish in and trigger a bit. Cast it, Jig it, Twitch it, Rip