Lures

The Google Eye Spinner Jig features a willow bade attached by a premium swivel directly below the head. The premium swivel keeps the blade turning no matter how slow you retrieve it. Adding in our patented Google Eye “Glass Rattle” is a combination of sig

Natural flowing Marabou creates action and mimics natural prey. The VMC® Tungsten Jig Head delivers your presentation to the strike zone faster, with better sonar return than lead. Exclusive VMC® Power Gap hook features a wider round gap, greatly increasi

The Tungsten Flat Fry Jig is designed as a small panfish Jig that hangs at a 90-degree angle to imitate small fish, a favorite forage of Perch, Bluegill and Crappies. This is especially important in pressured panfish waters offering something that looks f

When the new Hatchet Spoon hits the water, its intense rapid start & fluttering energy delivers maximum action and vibration, grabbing the attention of aggressive fish. We’ve dressed this spoon with a Marabou teaser tail, which conceals a super sharp VMC®

Fast dropping Tungsten jig provides a smaller profile combines with an X-long power gap hook that is perfect for rigging your favourite soft plastic or live bait.  A 90 degree line tie keeps jig balanced at all times.

Hyper-T Tungsten Jig has the look of a small insect featuring built-in pliable plastic wings on the side that allows it to glide or dart with every rod twitch. Big Panfish thrive on small insects and minnows. Tip it with a spike, wax worm, or minnow head

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to g

The Jack-Knife jig is revolutionary in both design and action. This ice fishing dead stick jig features a free-swinging hook that moves side to side. Tail hook your favorite live minnow and watch it swim as the Jack-Knife hook swings side to side. Tom