Lures

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail f

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John Peterson.

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism. Dressed with bucktail on the back end this jig can be

Built to force the action, the Northland Fishing Tackle® Thumper Spoon puts its unique body style to work on fish that ignore other lures. Made of stamped brass, with subtle bends to give it a pronounced fluttering action, the Thumper Spoon gets noticed f

Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30’, cast

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv

The Acme Ice-Winder is new for the 2023-2024 ice fishing season.  The new Ice-Winder flutter spoon can be jigged with quick short lifts of the rod, creating an upwards darting action followed by a fall with a fluttering action to imitate an injured or sca

Offering a larger profile to trigger bigger bites, the Rapala Jigging Rap Magnum is perfect for jigging through the ice or targeting suspended fish with your sonar unit. Featuring a streamlined one-piece body and fin design, the Rapala Jigging Rap Magnum

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matter