Hard Baits

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combina

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the unique Heat Compression Molding (HCM) process and feature a

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The shallow model is an erratic jerkbait with suspending capabilities and is deadly for Bass and Pike.

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by Strike Kings National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles

Based on Savage Gear’s wildly popular 4Play Pro, this new lure comes with a five-piece segmented body that gives it a remarkably fish-like S-curve action upon retrieve. Like most Savage lures, its photoprint fine detail is based on a 3D scan of an actual

The original lipless crankbait still catches plenty of fish, and here’s why: Cotton Cordell got it right the first time. This legendary lipless crank is easier to work in shallow weeds, rips free of aquatic vegetation and wobbles on the drop. What else ca

Each Yellow OR12L Side Planer includes a stationary red flag, OR19 (orange) release, OR16 (red) clip, 6/32 screw, nylon nut, split ring, instructions and is carefully ballasted to run flawlessly in rough water off of your rod line. Ideal for Walleye and m

Each system includes instructions, four OR16 Pro Snap Weight Clips, four split rings, two of each of the following Pro Guppy Weights: 1/2 oz., 3/4 oz., 1 oz., 1 1/2 oz., 2 oz., and 3 oz. All contained in a plastic tackle box. This system is used off of fl

Handcrafted Of Solid Canadian Basswood/ Waterproofed With Several Protective Sealers.
6 inch