Crankbaits

Load up your tackle box with this unique deep diving rattling minnow stick bait. Features incredible action, unlike your traditional side-to-side action, the Reef Stalker Jr has an erratic and confused action that triggers all gamefish to strike injured-l

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a rocking motion that sets off visual flash along with a steady

Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven true

For over 50 years the FlatFish® has been around and catching fish with its one-of-a-kind swimming action. No matter where you are fishing, or what you are fishing for, there is a FlatFish just right for the situation

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail action than our Flicker Minnow perfect for deep, big or more aggressive fish that do not alway

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and bass when they're holding in the medium depths. Measuring 4-3/4-inches in length and weighing in at 5/8 ounce