Crankbaits

Jointed Body
Suspending
Loud Rattles
Runs Straight and True At Any Speed
Cast or Troll
Premium VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

The Jointed Deep Husky Jerk swims with the Classic Rapala “wounded minnow” wobble and an exaggerated t

Balsa Body with Scatter Lip
Wire Through Construction
Deep Diving Aggressive Action
Cast/Trolled 3 Meters Deep
Zander, Multi-Species Gamefish
VMC® Black Nickel Round Bend Hooks

This multi-species balsa bait brings the excitement of the Rapala® Tai

Original erratic diving action
Original Storm design, mold dimensions and metal lip
External scale pattern
Available in holographic, painted, chrome and UV finishes
3-D holographic eyes
Premium Black Nickel VMC® hooks

Classic Hot ‘N Tot® searching

Original Storm design
Deep body and flat sides
Darting action with pronounced flash
Imitates many baitfish including shad, shiners and herring

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish incl

Original molds & components
Original patterns & colors
Classic wide, wobbling action
Premium VMC® hooks

You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original T

Original ThunderStick® design
Original ThunderStick® swimming actions and rattle
Body colors maximize flash
External scale pattern

With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the

Natural crayfish shape
Wide vibrating action
Falls in claws up position
Loud rattle

A crawfish on steroids. It has a wide, vibrating action, a loud rattle and claws that fall in an up “defense" position like a natural craw. With many different detai

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing lur

Storm Lures Original Hot 'N Tot®