Hard Baits

Transparent Plastic Body with
Holographic Insert
Reflects Surrounding Colors
Rattling
Long-Casting
VMC® Black Nickel Round Bend Hooks
Suspending
Hand Tuned & Tank Tested

Plastic version of the original Shad Rap® is a little heavier for easy cast

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combinat

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combinat

The Canadian Wiggler lure is our most widely used model around the world and is great for casting, trolling and hand lining. The lure is ideal for all game fish including walleye, pike, bass, salmon, trout and muskie, to name a few, and is used in both fr

For over 50 years the FlatFish® has been around and catching fish with its one-of-a-kind swimming action. No matter where you are fishing, or what you are fishing for, there is a FlatFish just right for the situation

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It’s strategically designed to have a realistic Yellow Perch profile wi

A Brand new ice jigging bait from Acme! Small 1 1/4" profile makes it a lethal weapon for jigging walleyes through the ice. Unique Stub nosed shape generates erratic darting action when ripped up.

This open-water trolling bait is available in two sizes with varying diving depths. The #4 dives 18’ to 25’; the #5 dives 23’ to 32’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction

Durable 2-Part Plastic with Integrated Lip
Hard Ripping Flash and Hard Stopping Action
Dual Control System
Hard Plastic Boot Tail
Multi-Species Gamefish
VMC® Black Nickel Fine Wire Hook

The RipStop™ tail design creates a fast-ripping, flashing swi