Collection

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtually all freshwater game fish, including Bass, Pike, Trout, and Panfish will inhale this lure. The harmonic r

Redesigned with walleye anglers in mind. The Compre Walleye series has been vetted by some of the best walleye anglers to create a comprehensive series for all styles of fishing. Featuring full AA cork handles and Fuji reel seats for a solid grip, no matt

Brand new Jigging Shadow Rap.

A deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even finicky fish.

Bite Me Jigs Tee Tots

An old favorite is back with the same exact shape & softness!
Great action on fast and slow retrieves
Rig as a line-through, jighead or weighted EWG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent ove

The Moonshine Shiver Minnow exhibits a realistic darting action when jigged vertically. Moonshine's quality paint glows bright for extended periods of time. Great for open water or ice fishing.

Overview
Only Ulterra™ features Auto Stow/Deploy and Power Trim, as well as your choice of i-Pilot or i-Pilot Link, and a multi-function foot pedal. You can stow, deploy and trim Ulterra from the remote or the foot pedal, meaning you never have to touch

Product Description

• Highly reflective "metallic" ball head
• Molded with Needle-Point hooks
• Features lifelike holographic "eye-balls" that reflect light

Get the drop on walleyes, saugers, perch, bass and more. Rig with live bait or a variety o