Collection

The NEW Deep-Vee Spin adds extra flash and vibration via the addition of a Willow Blade to the already legendary Deep-Vee jig. Sporting the keeled "DEEP-VEE" design thats thicker on top and thin on bottom to track straight and fall fast. It also features

Offering a larger profile to trigger bigger bites, the Rapala Jigging Rap Magnum is perfect for jigging through the ice or targeting suspended fish with your sonar unit. Featuring a streamlined one-piece body and fin design, the Rapala Jigging Rap Magnum

IceArmor by Clam was the original ice fishing outerwear company and continues to lead in this category. The Renegade is no exception. Year after year, we provide high quality, durable, and long-lasting gear that enables anglers to battle the toughest elem

The Skinnystick has a unique slender shape, coupled with an innovative concave notched head which give it the ability to be fished super slow and at high speeds too! The Skinnystick can be trolled from 0.5mph to 3.5mph and will dive 21-24′.

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable. Trolling models designed with rubber shrink wrapped exte

If you mess with the Bull, the fish get the horns! The VMC® Bull Spoon will put the odds in your favor on every outing with its erratic, wounded baitfish action and ultra-sharp VMC® treble hook. It packs a mean punch into a compact package with its quick

Fishing skinny water. Running the flats. Working the jetty. Casting from shore. Now you’ve got a Seaguar leader built to handle the toughest inshore challenge. Made from 100% custom Seaguar resins, Inshore offers incredible abrasion resistance with maximu

Crafted with premium components and an ingenious design, the VMC Ned Rig Jig is the ultimate Ned head for tempting timid bass in tough conditions. Outfitted with a chemically sharpened light wire hook forged from Vanadium steel, the VMC Ned Rig Jig featur

The HELIX 7 CHIRP MEGA SI GPS G4N fish finder features MEGA Side Imaging, MEGA Down Imaging, Dual Spectrum CHIRP Sonar, AutoChart Live, Internal GPS and Humminbird Basemap built-in. An upgraded high-definition 7" display will give you the best view of the