Collection

Hand wound, nylon coated stainless steel wire
Features super strong,wire-over-wire, #7 size Cross-Lok® snaps
Smooth #2 size rotating ballbearing swivel
An exceptionally secure, strong leader
Black only

When it comes to terminal

Balsa Body
Scatter Lip Design for Evasive, Erratic Swimming Action
Classic Shad Rap Profile
Non-Rattling
High buoyancy
True Multi-Species Gamefish Appeal
Premium Black Nickel VMC® Hooks

The ultimate baitfish shape just got a bad attitude. Observi

Balsa Body with Scatter Lip
Evasive, Erratic Escaping Minnow Action
Round Crank Bait Body
Floating, Deep Diving Design
VMC® Black Nickel Round Bend hooks

Perfectly mimicking the spooked baitfish fleeing for its life, the Scatter Rap® lures have cha

Durable See-Thru Plastic with Scatter Lip
Evasive, Erratic, Hard Wobble Action
Rattling, Suspending, Long Casting
Multi-Species Gamefish
VMC®Black Nickel Round Bend Hooks

The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened w

Wide Swimming Action
Suspending
Rhythmic Rattle
VMC® Black Nickel Hooks
Hand Tuned & Tank Tested

A plastic, jointed version of the legendary Shad Rap that sends out a “distressed-minnow” signal loud and clear. Slightly exaggerated action converts o

Each bait has a natural presentation in action, scent, and taste
Replaces live leeches for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Looks, tastes and feels real
Stores in tackle box
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba

Great on spinner rigs and weedless jigheads
Excellent for walleyes and bass
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the

Ideal jig trailer for finesse fishing on slow moving jigs
Double Tails designed for quick swimming action on slow retrieve

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an ir