Collection

Balsa Body
Scatter Lip Design for Evasive, Erratic Swimming Action
Classic Shad Rap Profile
Non-Rattling
High buoyancy
True Multi-Species Gamefish Appeal
Premium Black Nickel VMC® Hooks

The ultimate baitfish shape just got a bad attitude. Observi

Unique Body Design
Gliding Tail Wing
Darting Snap Action
Gliding Drop Action
Fast Sinking
Fixed Nose & Tail Hooks
Black Nickel VMC® Belly Hook

Designed to be fished with a snap technique, this unique bait will dart fast on a rod snap, the quickly

Tall, Skinny Body Shape
Distinctive Loud BB Rattle System
Lipless Design
Hard Vibrating Action
Long-Casting
VMC® Black Nickel Hooks
Textured Scale Body

The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vi

Unique Wobble
Rattling & Suspending
Long-Casting
Premium VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

Plastic version of the original Shad Rap is a little heavier for easier casts in wind. Slightly different “wobble” with a cadence-type rattle

Each bait has a natural presentation in action, scent, and taste
Replaces live leeches for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Looks, tastes and feels real
Stores in tackle box
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba

Lifelike imitation of a nightcrawler pinched in half
Non-floating version great under a bobber or on spinner rigs or split shot rigs
Available in a convenient resealable zipper bag

The extreme scent dispersion of Gulp! expands the strike zone allowin

Big time upgrade of a proven bait
Three sizes to cover all your tube needs
Innovative colors plus scent and flavor

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisti

Ribbontail design swims naturally on the fall with twitches and short hops
Soft but firm texture irresistible to fish
Ideal for fishing all your favorite lakes, rivers and streams

Berkley PowerBait makes novice anglers good and good anglers great!Ber