Northland

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kick

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy bass, walleye

The #1 ice spoon just got better. The new Tungsten Buck-Shot ® Rattle Spoon features a new material with a classic sound. All the ticking, thumping and clicking that attracts fish built on a tungsten frame which is 70% more dense than lead. Light reflecti

Deadly on walleyes and jumbo perch when fished with a variety of harnesses and slow death-style rigs. Light and able to spin and super-slow speeds, Butterfly® Blades are lethal for slow-trolling minnows in cold water, but they also excel at a wide range o

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body de

Product Description

Internally weighted rattle chamber emits sonic vibration and sonars
Flat-head design for tight wiggling action
Designed for vertical jigging or cast & retrieve

Rip your way to more panfish, perch, pike, walleyes and

Proven deadly on walleyes, saugers, perch and other predators. Short-shank Fire-Ball® design produces a compact live bait presentation ideal for vertical jigging with a minnow, leech or half a nightcrawler. Attach Sting’r Hook to Trailer Hitch at base of

Product Description

Fast falling spoon
Great for walleyes
UV coating finish
Use a jigging method

A standout for walleyes, pike, trout, perch and crappies, the Buck-Shot® Flutter Spoon’s S-curve design produces an erratic action, h

Product Description

• Planet’s hottest minnow imitating jigging spoon
• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “holographic” Baitfish-Image® body that lures fish from a wide radius
• It thumps, ticks, clicks