Northland

Product Description

• Highly reflective "metallic" ball head
• Molded with Needle-Point hooks
• Features lifelike holographic "eye-balls" that reflect light

Get the drop on walleyes, saugers, perch, bass and more. Rig with live bait or a variety o

Product Description

• The most proven miniature sized jigging spoon
• Featuring new & improved, highly visible, UV enhanced, optical-brightened finishes

The UV Forage Minnow® Spoon blends a high-vis, optically brightened UV finish with deadly cripp

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy bass, walleye

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded resin exteri

Product Description

• Incorporates a highly visible, UV enhanced, optical brightened finish
• The ticking, thumping & clicking Buck-Shot® rattle lures fish in from a wide radius
• Helps put more Crappies, Walleye & Perch on the ice

Perfect for per

The NEW Deep-Vee Spin adds extra flash and vibration via the addition of a Willow Blade to the already legendary Deep-Vee jig. Sporting the keeled "DEEP-VEE" design thats thicker on top and thin on bottom to track straight and fall fast. It also features

Product Description

• The hottest jig on the Pro Walleye Trail

• Long-shanked wide-gap hook is custom designed for live bait

• For best results, cast, drift, drag or jig ‘em along the bottom with short, erratic twitches of your rod tip

Product Description

Designed with a sleek minnow head & features a “thumper” belly blade that flickers, flashes & flutters to lure fish and entice ‘em to strike
Blood red “Lip-Stick®” wounded bait hooks stimulate the bite
A specially desi

The Buck-Shot® Coffin Spoon is available in 4 sizes: 1/8 oz, 3/16 oz, 1/4 oz, and 3/8 oz. Featuring 12 distinct fish-catching colors, including glow, UV and metallic patterns, as well new in-demand patterns being released in 2021!