Berkley

Proven shape with great action on slow retrieve
Great on jigs, dropshots and plain hooks
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!

An old favorite is back with the same exact shape & softness!
Great action on fast and slow retrieves
Rig as a line-through, jighead or weighted EWG

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent ove

Moldable and easy to use
Floating formula enhances dispersion of scentand flavor
Berkley PowerBait makes novice anglers good and good anglers great!Berkley scientists have spent over 25 years perfecting an irresistiblescent and flavor - the excl

Body shape and weighted bill drive bait deep to stay in the strike zone longer
Tight subtle action best for deep water fish
Great casting and easy to crank for less fatigue all day fishing
Slow rise at pause
Berkley® paired its world-class bait design

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combina

Partly serrated corrosion resistant stainless-steel blades with an ergonomic co-molded handle design and adjustable lanyard create the ideal cutting tool for both nylon and braided fishing lines. Also useful for modifying baits and trimming skirted baits.

Get your bait to where the fish are with the Berkley® Line Counter.

Accurate fishing depth monitor
One-touch quick line set-up lever
Automatic line release with adjustable pressure to accommodate most fishing conditions

Spool your casting and spinning reels quickly with the Berkley® Portable Line Spooling Station Max.

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable. Trolling models designed with rubber shrink wrapped exte