Berkley

Keep your sunglasses safe and close by with a Berkley® Retainer

The Finest FireLine® Ever! The scientists at Berkley® have applied the famous FireLine® process to thermally fuse a remarkably strong 8-carrier Dyneema® PE fiber braid. The fused 8-carriers create a line that is tougher, rounder and smoother, for increase

The new Berkley® Fusion19™ Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High density tungsten allows for a smaller profile to entice light biting fish, while the needle point hooks increase penetration. Berkley® Fu

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

Traditional proven shape
Replaces live leeches for durable, long lasting results
Great action on slow retrieve

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation i

Size, profile, and dive depth imitate real shad
Jointed construction for maximum rattle and roll action
Features a slow rise
Individually tank tested
Equipped with sharp Fusion19™ hooks

The Flicker Shad® jointed models featu

Hand wound, nylon coated stainless steel wire
Features super strong,wire-over-wire, #7 size Cross-Lok® snaps
Smooth #2 size rotating ballbearing swivel
An exceptionally secure, strong leader
Black only

When it comes to terminal